Eh, no point. While someone buying it would be stupid, listing it for that price is a perfectly good move. I don't think he'll get that much for it, but he may get 23-25k for it, and he'll have still made a tasty profit. Supply and demand, yo! Someone will eventually cave in and decide they can't wait months for a nice Legnum to arrive, and they'll decide the cost difference is tolerable. Always happens.
That's exactly how I feel - everyone expects to pay a premium when buying from a dealer but why can't they be honest? They are providing a service by supplying "drive away" cars, and do save you a lot of painful waiting so a reasonable markup if justified.
But most continually live up to the stereotype of "dodgy car salesman" - it's sad.
Ok, here is the inside scoop. I worked for a new car dealer, a very large one at that. During my first (and only) week, I had an older guy try to teach me the tricks and rules of selling new vehicles.
Do you know what his first words or wisdom were?
"you are here to fuck everyone"
It was at that point that I knew I had made a mistake and that I never wanted to end up living like he did with that sort of attitude towards other human beings. Sales is one thing, thinking that is another.
If the mark up is reasonable, its ok i think - as has been said, dealers have rent, advertising etc to cover, plus you are getting the convienience of not having to wait 3-5 months for the car to roll up (more in some peoples case)
That car looks pretty good, if its the one i think it is then i think he would be within is rights to be asking ~22k